• Maurino Veiga

Priority analysis

When establishing priorities within a list of activities, we need to keep the same requirements to be analyzed. In the end, comparing them, so that we can understand the most relevant priority classification at that moment, that needs to be tackled right away.


A very useful tool developed by Charles Kepner and Benjamim Tregoe in 1981, is called the GUT matrix (gravity, urgency and tendency). The first explains the seriousness of the activity, or better, what impact this unfulfilled activity would bring to the company. The second brings the importance of time / deadline for resolution, that is, how much time is available. And the last is an assessment of what would happen in the company if this activity and / or problem is not solved. From these three divisions, scores from 1 to 5 are assigned, where 5 would be the most serious, urgent and / or biased activity.


Now check for the activity / service / project we are analyzing and add up the numbers evaluated. For example, the comparison between the proposal writing activity for new clients and the resolution of pending issues for clients.


Gravity Urgency Tendency SUM

Pending issues for client 5 5 5 15

Proposal for new client 3 4 1 8


Even though both activities are important, with the use of the GUT matrix we can notice which one of them needs to be resolved first, since it has a larger sum. The sum can vary from 3 to 15, being that the higher number represents a major priority.


Aline Kaminski

(41) 2106-6870

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